The Insidious Internet Business

I love Hank and John Green from the vlogbrothers YouTube channel. I don’t know how they manage to crank out so many thoughtful videos, but each time I check-in, I’m treated to another video where they somehow connect a thoughtful musing into a reflection of substance.

Feel free to check out the full video of one of Hank’s recent entries “Wrong on the Internet,” but below I have captured some of the interesting points that connected with thoughts I’ve had and resonated with me.

  • Layperson epistemology – it’s difficult for the average layperson to make sense of conflicting/contrary pieces of information when the business of the internet is motivated towards churning out content that screams for your attention.
  • Similar to the incompleteness theorem, solutions we create for problems will be temporary until we innovate new solutions based on updated information and advances in technology. This can bring about cynicism related to Kuhnian-style revolutions of our worldviews, that problems never seem to go away.
  • The internet business is not an information game, it’s a rhetoric game. Rhetoric is the prime mover of information, especially when hard data is absent. You can whinge about how “the other side” is devoid of logic and refuses to see the truth before their eyes, or you can accept this as a fact and play the game to win the rhetoric game.
  • Memes (of the information variety, not the funny pictures kind) that make you feel good smug are super dangerous for distracting the issues. Corporations might be the biggest cause of our climate or capitalist problems, but we can’t just immediately remove them and expect all our woes to be solved. The services they provide are still required for society to function.
  • Shifting blame breeds complacency. Instead, personal accountability and action at the individual level are still important.
  • A problem well-formed is half solved, but the internet business is not about forming good problems. In our smugness, we play games to win or gain prestige, and so reactions move far quicker and are easier than responses. In order to create well-formed problems, we need to place greater value on responding to solutions, articulating our values, and using tools like science, politics, and economics to optimize according to our values. (h/t to Seth Godin’s thinking that influenced me here)
  • On the topic of responding to emergencies (starting at 2:40 of the video), it’s important to remember in our smugness that we are not, in fact, rational creatures.
  • The insidious effect of the internet business: “If the tweet makes us feel good, we don’t tend to spend a lot of time doing a bunch of research to tell us whether or not it actually is good.”

Stay Awesome,

Ryan

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