You never intend to step away for very long. A week goes by, then another. Without realizing it, a month has passed.
It can sometimes be hard to keep up a weekly blog. I don’t know how the daily folks do it – Seth Godin says it’s just consistency, but does that mean it’s easier to show up everyday than once per week? Maybe… It’s harder to push off to tomorrow when the deadline is always midnight. I’m not impressed by the folks whose job is to churn out multiple pieces of content per day. Creative burnout aside, there is a difference between being paid for the content and doing it without pay.
Excuses are easy, especially when they are real. Yes, I didn’t set time aside to write, but I also had a major deliverable due at work. I even set up auto-responders on my emails to manage people’s expectations while I was in focus mode. These are reasons, but they do not excuse the absence when you know what you are getting yourself in to.
And when you return to the notion of an update, you feel the need to write something profound to offset the time away, but the ideas feel crusted and not worth sharing. Instead, you hide away, and figure you’ll get back to it next week, meanwhile the feeling of panic and dread increases at the thought of delivering that perfect post.
But next week comes and goes.
There is no magic solution beyond showing yourself compassion, resetting the clock or counter, and shipping the next thing by trying again.