I uploaded my post last week without much thought. When I went back to draft some ideas for a future post, I saw that Beachhead was my 301st post. I missed the opportunity to both celebrate the milestone and reflect on its significance.
Earlier this year, I missed the 5-year anniversary of this blog. I let the milestone pass by, unlike years past. I think part of the lack of enthusiasm for these significant milestones is due to general pandemic-induced apathy (we’re all feeling it). But the optimistic side of me also thinks that these milestones are less important than the work itself. I used to be more metrics-driven with my blog, excitedly noting the passing of the first year or the first 100-posts. However now I’m not concerned with reaching a future target but instead focus more on ensuring I’m keeping up with the weekly schedule and trying to come up with decent thoughts worth publishing.
That’s not to say that all of my posts are worth reading. I wouldn’t say I take a lot of pride in the final product of what goes up weekly; I’m not ashamed either. It’s just that the quality of the final draft isn’t as important as sitting down to do the work. Of taking an idea from brainstorm to coherent narrative. I find more satisfaction in putting in the work than the bragging rights of the final product. I try to think of it as more of a craft-mentality rather than creating a masterpiece corpus of writing.
Each post is an exercise that stretches the muscles, practices the movements, and gives me an opportunity to learn and develop slowly over time. At present, this blog operates at a loss (no income is generated to offset the nominal fees I pay for the site and URL). And I’m completely fine with that. At one time I thought about turning this into a brand and trying to monetize it. I’m not opposed to scraping money out of the endeavor, but it’s not the primary focus of this blog.
When I shifted away from the blog being an exercise in becoming a paramedic, it merely became a place to publicly share my practice of writing to meet a deadline. That’s good enough for me. It doesn’t have to seek to achieve anything grand – not everything has to be epic or monetizable. It’s still fun and I feel good shipping the work. As the mass of posts grow, I can look at the incremental progress and take satisfaction in what it represents – time well spent.