What Is “Creative” Work?

One thing I love about reading Seth Godin is how he tends to reframe how I think about things. Like many other people, I’ve been feeling in a bit of a rut with work. Without the context shift of going to work in an office, the days start to blur, and working from a distance keeps me detached from my colleagues. Instead, my work is largely done on documents and spreadsheets, and the tedium easily sets in. It feels monotonous and largely procedural.

However, the first page of Seth’s new book forced me to reconsider how I view my work. When reflecting on my work, I realized that I was defining “creative” narrowly.

“The Practice” by Seth Godin (2020), page 3

Were you to ask me whether my job is creative, I would probably take a view that conforms to my notes on the left. My job has some elements that I have “artistic” control over, but largely “no” because it’s process driven. However, if I define “creative” more broadly, it’s easy to see how my job is creative. I create tools and process flows. I define problems and find creative solutions, then teach them to others.

We often bind our thinking about “creative” to notions like innovation and novelty (divinely given?), when instead we should think of “creative” as deriving from “create,” which is more process driven than outcomes driven.

This doesn’t solve my tedium with spreadsheets, but it helps me frame my work within a different context. I am not just a cog, but instead I have the ability to adapt the cogs I use to suit my needs.

Stay Awesome,

Ryan

The Post Not Captured

Photo by Diego PH on Unsplash

I have this bad habit of coming up with thoughts for blogs as I’m trying to sleep. I promise myself I’ll remember to jot it down in the morning – that it’s not worth staring at my screen in the darkness when sleep is so close by.

And yet, here I am – kicking myself over the n-th missed idea that never came to fruition.

Perhaps there’s not a lot I can do when inspiration strikes me other than keeping a notebook on hand to capture transient thoughts. However, if the pandemic and working from home has taught me anything about creative activities, it’s that I shouldn’t wait for inspiration to take hold, but rather inspiration should find me already hard at work at the process of making. That is to say, it’s more important that I build regular practice and development into my routines so that I increase the chances of inspiration catching me as I work.

I’m not the first person to suggest this strategy. It’s common advice from many creative folks. What’s new is that I’m seeing the advice in action in my own work: the more I write and practice, the more ideas flow out of me.

If I do this, if I do the work in between the deliverables, I suspect I’ll capture a lot more of those posts from the ether.

Stay Awesome,

Ryan