What Is “Creative” Work?

One thing I love about reading Seth Godin is how he tends to reframe how I think about things. Like many other people, I’ve been feeling in a bit of a rut with work. Without the context shift of going to work in an office, the days start to blur, and working from a distance keeps me detached from my colleagues. Instead, my work is largely done on documents and spreadsheets, and the tedium easily sets in. It feels monotonous and largely procedural.

However, the first page of Seth’s new book forced me to reconsider how I view my work. When reflecting on my work, I realized that I was defining “creative” narrowly.

“The Practice” by Seth Godin (2020), page 3

Were you to ask me whether my job is creative, I would probably take a view that conforms to my notes on the left. My job has some elements that I have “artistic” control over, but largely “no” because it’s process driven. However, if I define “creative” more broadly, it’s easy to see how my job is creative. I create tools and process flows. I define problems and find creative solutions, then teach them to others.

We often bind our thinking about “creative” to notions like innovation and novelty (divinely given?), when instead we should think of “creative” as deriving from “create,” which is more process driven than outcomes driven.

This doesn’t solve my tedium with spreadsheets, but it helps me frame my work within a different context. I am not just a cog, but instead I have the ability to adapt the cogs I use to suit my needs.

Stay Awesome,

Ryan

Writer’s Block and Bad Writing

According to Seth Godin, there is no such thing as writer’s block. He’s been on my mind recently, not just because I listen to his regular podcast, but also because he’s doing the book marketing circuit on the podcast shows I typically listen to. As of writing (November 3rd), his latest book was just delivered to my door.

From what I understand, Seth’s belief is that writer’s block is a function of our desire to not ship bad work. Instead, we hold out until a good idea arrives and we work on it. His advice to overcome “writer’s block” is to constantly write regardless of how bad you think it is. It’s a bit of a spaghetti approach – you throw as much at the wall and see what sticks. He maintains that buried under all the bad writing, there is bound to be some good stuff. The job of writing bad stuff is to eventually unearth the good stuff for you to work on and polish to completion.

Seth is known for having posted on his blog every day for over a decade, tallying over 7000 posts. He says that for every post we read, there are up to 8 that didn’t get published.

I’ve been talking recently about how I’ve missed deadlines on this blog due to poor planning. If what Seth says is true, it would also be the result of a bad ratio of published to unpublished ideas.

2:1

I guess that means I need to get to work pumping those numbers up.

Stay Awesome,

Ryan

The Right Season To Learn

Something that I’ve started taking more seriously as of late is the idea that there is a seasonality to learning some things in life. In this case, I mean “seasonality” not in the calendar sense that we experience during the year (Spring, Summer, etc.), but more in a broad metaphorical sense, such as seasons of life. I think there are seasons of our lives where certain lessons are easier to learn than others. This is not to say that you can’t learn them outside of the “right” season, but that some lessons are easier to learn at certain points in your life.

For instance, I’ve heard complaints about the secondary school system’s curriculum not teaching useful skills. Where the modern high school student is wasting their time learning about Shakespeare, the argument goes, they should instead be focusing their attention on more practical matters such as learning how to budget.

I’ve long been skeptical of this criticism for two reasons. First, I don’t think it should be the job of the school to teach every skill that’s deemed important. When people complain that they didn’t learn useful things in school like how to do laundry, how to eat properly, how to do taxes, etc., I place the blame of the lack of skills on them and their parents. Those bits of know-how are readily searchable online now, and short of an accessibility issue with being able to use technology, I see no reason for being ignorant. No, instead, I see school as the domain of more specialized knowledge that would be challenging to teach in the home environment by your parents who otherwise might not be skilled in teaching subjects like the maths, sciences, and humanities.

However, the second reason why I don’t find those arguments persuasive is that there are some concepts that are not easily absorbed at that time of your life. I can only speak from my experience, but when I was a teen, I wasn’t earning an income to support myself, nor was I carrying the bills and debts that would require me to keep a budget. I didn’t have the frame of reference, experience, or need to learn those kinds of skills. Instead, I understood what it meant to set up a budget, but not how to actually keep it.

I’m finding the same for home repair during this season of my life. Prior to owning my own home (where I am directly responsible for its upkeep and my family’s comfort and security), I didn’t feel an incentive to invest time and energy into learning how to maintain the home. Growing up, I would help with the chores and some light maintenance, but otherwise my parents largely were the ones who did the important stuff with troubleshooting problems. Now, those responsibilities fall squarely on my shoulders, and I’ve had a number of instances where I’ve had to pay costly invoices to tradespeople for repairs and work that largely could have been handled by me had I possessed a better understanding of how my home worked.

This is not to say that people don’t learn these skills when they are young. Whether it is through personal interested, a keen disposition, or a patient and knowledgeable parent/mentor, plenty of people know how to do amazing things by hand that puts my simple repairs to shame. Nevertheless, I have now reached a season where I’m more receptive to these lessons, and I’m embracing them with an open mind and a willingness to try.

Stay Awesome,

Ryan

Unintended Tech Shabbat Consequences

This week’s post is late. The proximal cause is that because of the Tech Shabbat experiment, I was shutting my computer down for the weekend. Weekends are the most common time I write and prepare to publish my posts. Therefore, an unintended consequence of the Tech Shabbat is that I didn’t have a post ready for Monday.

However, that is a poor excuse when we consider the distal causes of why the post is late, because the Tech Shabbat was a known event in my calendar. It wasn’t something that was unanticipated, and I knew roughly what participating in the Tech Shabbat would entail. I knew, for example, that I had to get my course marking done before the Shabbat if I wanted to give my students their feedback with sufficient time for them to use my feedback in their next assignment. I was able to always get my grading done before the Tech Shabbat began each week of the experiment, so why did I not do the same for the weekly blog posts?

The Tech Shabbat became a convenient excuse to blame, when really the blame lies with a poor writing habit. Maybe I would have finished the posts had I not participated in the Tech Shabbat, but instead of dwelling in a possible else-world, I should focus on fixing the things I have control over, such as my schedule and how I set my priorities.

Proximal causes are easy to fixate on, and are often more expensive to address (it’s why we spend lots of money on shiny new toys that promise to fix our problems). Distal causes can be harder to spot and require longer, steady investment to overcome.

Stay Awesome,

Ryan

Tech Shabbat Experiment

Almost a decade ago, I co-started a semi-formal group with some friends. It was intended as a bit of a mutual-beneficial group – we were all just starting out in our careers and felt that getting together monthly to practice public speaking would help us in our jobs. The nature of the group has evolved somewhat now that we are having kids and have grown comfortable in our jobs. Instead, we treat the monthly meetup as both social time and a chance for us to share experiences with each other.

This month, we’ve been challenged to try out the Tech Shabbat as discussed in Tiffany Shlain’s book 24/6: The Power of Unplugging One Day a Week (note: I haven’t read the book). In essence, we pick one day a week to abstain from screens – no smartphones, no computers, no television. It’s not a complete removal from all technology (for instance, I use my smart speaker to stream podcast episodes and listen to live radio), but instead we seek to disconnect from an increasingly interconnected existence.

I have completed three of the Shabbats, with the final one this weekend. Overall, this has been a very positive experience for me. There are some challenges and moments where I have to play fast and loose with the rules (like this weekend when I got lost on a hike…).

It’s also not clear if I should abstain from using our smart speaker at home; I’ve been using it to listen to podcast episodes and radio over the internet. I’ll even admit that there are moments of boredom or tedium where I feel a strong pull to give up the challenge and open a social media app. But despite any of these missteps or moments of weakness, I can say without any qualification that I’ve enjoyed the experience. I may look forward to the close of the 24-hours, but I do so with a sense of mental calm. The break gives me a bit of a reset, a chance to journal and bring order to my life. Instead of mindlessly consuming content, I’ve chosen activities that create memories and allow me to be more present in the now.

I’m not sure if I’ll keep the Tech Shabbat once the group activity is over, but it has given me a lot to reflect on. Cal Newport has discussed taking a more hardline stance on cutting unnecessary tech out of our lives. I’m sympathetic to the idea, though in practice I have to balance my quirky experiments with my wife’s needs, and I doubt she would entertain any drastic measures like what Newport suggests. Regardless, just taking the opportunity to pause and reflect is a worthwhile activity, which the Tech Shabbat has afforded me over the month.

Stay Awesome,

Ryan

Still Adjusting

I had planned intended to write a post over the weekend. No plan survives contact with the enemy, as Helmuth von Moltke quipped, and between the Canadian long weekend and a new baby, my intentions are still not getting turned into plans or actions. It’s all part of the learning process, and I have a ways to go.

As I continue to adjust to my new life, I will have to continue to adapt and learn new ways to get things done.

Stay Awesome,

Ryan

Adam Savage on Giving Praise

I recently finished Adam Savage’s maker’s memoir, Every Tool’s a Hammer. I always enjoyed watching MythBusters back in the day, though I wouldn’t say I was a diehard fan – I caught episodes as they aired, but didn’t follow the show. As an adult, I wish I had followed more closely, because I’m finding that I’m drifting towards the maker ethos, and it would have been good to have been mentored in real-time to the show’s airing. I guess that’s why we have reruns and syndication.

Anyway, the book has many great insights, one of which is concerned with giving praise and making sure the recipient of the praise is acknowledged.

Adam reflects that all of his growth came from feedback from his mentors. In the role of a boss, he questions why would he shy away from feedback if he wasn’t happy with something (e.g. someone’s performance or the product of their build). This moment of empathy is a valuable insight to me, because as a leader I often hedge my feedback, wanting to avoid hurt feelings or awkward interactions. But there is a difference between providing feedback for growth, and being cruel. I’ve had many great bosses that helped me grow through their feedback, even if that feedback made me feel less than great. But their feedback was never cruel or meant to belittle me – it held me accountable and showed me what to do for next time.

He also mentions praise – people want to be acknowledged and recognized by the ones signing the cheque. Even if it sounds corny, he says, it goes a long way towards building up your team both in terms of morale and skills.

Stay Awesome,

Ryan 

Paying to Be Upsold

After a bit of a hiatus, it’s time I dust off my keyboard and get to work.

I attended a digital summit last week organized by a reputable platform. I’m going to deliberately keep this post’s detail vague because I’m not upset by being upsold to the point of it changing my opinion about the platform or the purpose of the summit. On the other hand, it clarified a few things about the nature of online business that I thankfully only paid a few bucks to learn.

The summit was meant to bring together content creators to discuss the business of making money online. I’ve flirted with this idea, and I have some project ideas for online content that I intend to provide for free for the ethics boards I serve, so I thought learning about some of the business and strategic best-practices would help me think through the project steps.

The three-day event brought together a few creators I’m familiar with, and I bought in at the early bird pricing, so I thought even if I attended the equivalent of one-day’s worth of sessions, I wouldn’t feel bad having put down some money for the access.

The first session was about creating an online course using the best practices used on the platform. Since I work in academia, I’m aware of some of the work that goes into creating a course. I would charitably say that I’m not the best fit for the target audience of the course, but I took notes and found some of their insights useful.

But just after halfway through the scheduled event, they switched from presenting about the tools and tactics of content creation to discussing some of the exclusive perks that could be available for a limited time to the summit attendees. As I sat watching, I was amazed that a lot of the various tactics they discussed in the previous 40-minutes were being applied to the session attendees in an effort to upsell a package. For a limited time, if you bought into a $100+ monthly subscription, you’d have access to a half-dozen pre-recorded courses, a half-dozen 2-month trial access to software, a more in-depth set of lessons about all the topics we just learned about, and a few other odds and ends (like unlimited replay of the summit sessions).

I don’t blame the platform for choosing to go this route, but I was shaking my head when I thought that I paid to be given a reduced-value presentation of a larger set of courses, and was being upsold on it. I paid to be sold to. I was even interested in one of the keynote Q&A’s and was disappointed that it was a twenty minute video call. The guest speaker has put out more value for free on his various social media channels than what I received at the summit.

Again, I’m not above this – I think there is some value in what I learned, and I’m not necessarily the target audience, so it’s wrong of me to complain about not liking the content. I just hate that I had to pay a small price to learn this lesson about the nature of online content creation. It’s a series of remixes of content (a cousin of the animated bibliography, it seems), trickled out slowly to optimize the conversion rate of your mailing list.

I understand that in order to make money online, you have to play the game. The problem is I hate that the game is mostly concerned with optimizing for views, rather than genuinely trying to help solve problems. Perhaps it’s a signal that I should heed. If I don’t want to play the game by the rules, I either have to get out of the game, or be so good that I invent a new category. Either way, my main takeaway: creating content online is going to remain a side initiative for me, rather than my main source of income for the foreseeable future.

Stay Awesome,

Ryan

Away From Keyboard

Sorry for the lack of posts this week. We welcomed our first child into the world this week, so I’ve been tending to what matters. I wasn’t ahead in my content funnel, so I didn’t have anything queued up.

I’ll take next week off, too, and be back at the end of the month.

Thanks for understanding.

Stay Awesome,

Ryan