Category: Failure

Paying to Be Upsold

After a bit of a hiatus, it’s time I dust off my keyboard and get to work.

I attended a digital summit last week organized by a reputable platform. I’m going to deliberately keep this post’s detail vague because I’m not upset by being upsold to the point of it changing my opinion about the platform or the purpose of the summit. On the other hand, it clarified a few things about the nature of online business that I thankfully only paid a few bucks to learn.

The summit was meant to bring together content creators to discuss the business of making money online. I’ve flirted with this idea, and I have some project ideas for online content that I intend to provide for free for the ethics boards I serve, so I thought learning about some of the business and strategic best-practices would help me think through the project steps.

The three-day event brought together a few creators I’m familiar with, and I bought in at the early bird pricing, so I thought even if I attended the equivalent of one-day’s worth of sessions, I wouldn’t feel bad having put down some money for the access.

The first session was about creating an online course using the best practices used on the platform. Since I work in academia, I’m aware of some of the work that goes into creating a course. I would charitably say that I’m not the best fit for the target audience of the course, but I took notes and found some of their insights useful.

But just after halfway through the scheduled event, they switched from presenting about the tools and tactics of content creation to discussing some of the exclusive perks that could be available for a limited time to the summit attendees. As I sat watching, I was amazed that a lot of the various tactics they discussed in the previous 40-minutes were being applied to the session attendees in an effort to upsell a package. For a limited time, if you bought into a $100+ monthly subscription, you’d have access to a half-dozen pre-recorded courses, a half-dozen 2-month trial access to software, a more in-depth set of lessons about all the topics we just learned about, and a few other odds and ends (like unlimited replay of the summit sessions).

I don’t blame the platform for choosing to go this route, but I was shaking my head when I thought that I paid to be given a reduced-value presentation of a larger set of courses, and was being upsold on it. I paid to be sold to. I was even interested in one of the keynote Q&A’s and was disappointed that it was a twenty minute video call. The guest speaker has put out more value for free on his various social media channels than what I received at the summit.

Again, I’m not above this – I think there is some value in what I learned, and I’m not necessarily the target audience, so it’s wrong of me to complain about not liking the content. I just hate that I had to pay a small price to learn this lesson about the nature of online content creation. It’s a series of remixes of content (a cousin of the animated bibliography, it seems), trickled out slowly to optimize the conversion rate of your mailing list.

I understand that in order to make money online, you have to play the game. The problem is I hate that the game is mostly concerned with optimizing for views, rather than genuinely trying to help solve problems. Perhaps it’s a signal that I should heed. If I don’t want to play the game by the rules, I either have to get out of the game, or be so good that I invent a new category. Either way, my main takeaway: creating content online is going to remain a side initiative for me, rather than my main source of income for the foreseeable future.

Stay Awesome,

Ryan

On Late Posts

Despite my promise to do better on the Friday before last, I did not get a post up this past Friday (largely due to a report at work that kept me occupied during the day) AND I had no post ready yesterday (largely due to not keeping a regular writing schedule).

I’ve found sense of pride in not missing a weekly deadline for the last few years, but things have ground to a halt recently. I’ve let my workflow dry up in favour of short dopamine hits (my distraction of choice being YouTube) to take the edge off of the anxiety around not getting work done.

Thankfully, I have some time off of work coming up, which will help with recharging the old creative batteries. I’ll be back next Monday with a real post.

Stay Awesome,

Ryan

Reflection – A Systems Review of Results

I’ve been mulling over a quote I wrote down in my notebook back in March, especially as it relates to my productive output at both work and for my personal projects:

“Every system is perfectly designed to get the results it gets.”
~Paul Batalden

At the end of the day, I’ll look back at my lists of tasks and feel frustrated that another day has slipped by thanks to my monkey brain’s inability to focus. Of course, this is placing the blame on the wrong focus because it’s ignoring two important facts: it assumes I’m not in control of my behaviours when I blame it on my “monkey brain,” and it assumes that I’m setting myself up for success merely by sitting at my computer. Both of these are patently untrue. I have control over my environment and (to borrow a phrase from Jocko Willink) I should be taking extreme ownership over my work situation.

If I find myself frustrated with my lack of output, I have to look at the system that my productivity is set against. If I spend my day getting lost down YouTube video and blog holes, then it’s because my system is optimized for it.

If I’m allowing myself to give in to temptation or distraction, it’s because it’s easier to fall back on things that are psychologically comforting and there is too much friction to get started on the real work.

Motivation is a flywheel – I have to overcome inertia to get the wheel turning, and it takes time before inertia helps the wheel turn freely. If the system is optimized to prevent me turning the flywheel, then it’s important to look at the system for fixes, rather than bemoaning the outcomes.

It’s not a quick fix. It will take time, effort, and a direction to push towards that will start the flywheel. I shouldn’t be so hard on myself. If the flywheel grounds to a halt, then it’s my job to stop, reset, appraise, and re-engage.

Stay Awesome,

Ryan

Friday Round-up – June 12, 2020

I’m sorry.

There is no formal round-up post this week. I’ve done a poor job with staying on top of things, so I don’t really have a curated list to share. Don’t get me wrong – lots of stuff happened this week both awesome and thought-provoking, but I didn’t do a good job of carrying those items forward into a coherent post. I noted in my journal this week how disappointed I’ve felt with my output recently, and I narrowed it down to a lack of consistency. When we first entered the isolation period, I was coasting on the momentum of my regular systems. However, those systems have atrophied over the last month, and the content funnels aren’t getting filled like they used to.

I’ll do better next week.

Stay Awesome,

Ryan

Leadership Lessons – Individual Rights vs Expediency

Star Trek: The Next Generation – Season 3 Episode 7 “The Enemy”

As with many other people right now, I have chosen to go back and re-watch favourite television shows. I decided that with Star Trek: Picard’s recent release, it would be a great time to go back to the beginning (of the modern era, anyway) and revisit Star Trek: The Next Generation. I had probably watched every episode in my teen years, but I had always watched it in syndication, so this is my first time going through the show in order.

Approaching the series in my 30’s has been a real treat. I have more life and cultural experience to draw upon as I watch these incredibly written episodes play out. I knew the show was amazing, but I never appreciated how well it engages with moral issues.

I want to highlight one excellent episode from the third season – episode 7, “The Enemy.” The characters provide us with a moral issue about autonomy, and a good lesson in leadership.

The story centres on the conflict that arises when the protagonists rescue an enemy officer from an out of bounds planet. The officer, from a race of people called Romulans, is gravely wounded and requires a blood transfusion. There is only one member of the crew whose blood could be usable, but that crew member, Worf, has a history with the enemy’s peoples – Worf’s parents had been killed during a Romulan attack when he was a child. Worf, still carrying his anger for their death all these years, refuses to give his blood.

Meanwhile, a Romulan ship is en route to recover the officer. There is a tenuous peace treaty that prevents an all out war, but the Romulans have a history of subterfuge and deceit. It is believed they will cross the border and assume an antagonistic stance to provoke a war. Worf’s Captain, Jean Luc Picard, is seeking any means that would avoid an armed encounter, and decides to plead with Worf to reconsider his decision.

In this moment, it would be expedient to Picard and his crew to order Worf to donate his blood. He is about to contend with an adversary whom has no issue with breaking a peace treaty by provoking an attack (whether or not his side is initially in the wrong). Picard is seeking to recover a still-stranded crew member on the planet below, keep his ship safe, maintain the territorial sovereignty of the Federation, and maintain tenuous diplomatic relations with a rival group. This is all threatened because the one solution to his problem, keeping the enemy officer alive, is being blocked by a crew member whose personal history and honour motivate him to not help the enemy.

There is a beautiful scene where Picard appeals to Worf for him to reconsider:

Picard: So, there is no question that the Romulan officer is more valuable to us alive than dead.
Worf: I understand.
Picard: Lieutenant, sometimes the moral obligations of command are less than clear. I have to weigh the good of the many against the needs of the individual and try to balance them as realistically as possible. God knows, I don’t always succeed.
Worf: I have not had cause to complain, Captain.
Picard: Oh, Lieutenant, you wouldn’t complain even if you had cause.
Worf: If you order me to agree to the transfusion, I will obey of course.
Picard: I don’t want to order you. But I ask you, I beg you, to volunteer.
Worf: I cannot.

In silence, Picard slowly walks back around his desk and sits in his chair.

Picard: Lieutenant.
Worf: Sir?
Picard: That will be all.

We then learn from the ship’s Chief Medical Officer that the Romulan has died. Picard has lost the only bargaining chip he had to keep things peaceful with the approaching enemy ship.

Picard could have chosen to order Worf to allow the blood transfusion. Instead, he chooses to respect his crew member’s personal wish, and as a leader deal with the hand he’s given. He also knows that making an order against the personal rights of a crew member under his command sets a dangerous precedence – that anyone is disposable if the captain judges it. Instead, he accepts that this closes off options. He knows that this places him not just on the back-foot, but also with his arms tied behind his back as he prepares for the possibility that his ship will be destroyed. However, the burden of command requires him to take these realities as they come and make the best decisions that he can. Events are being shaped around him that are beyond his control, but he strives to make the best decision that he can. He’s not perfect, but he becomes a role model in striving to do the right thing.

Even if the right thing might mean the death of he and his crew.

It’s a wonder piece of science fiction that I’m glad to be discovering anew.

Stay Awesome,

Ryan

Friday Round-Up – May 15, 2020

Note – this is an experimental posting format. I’ve thought about increasing the number of posts I commit to per week, but I don’t want to add unnecessary work if I’m not willing to stick it out. Let’s be honest: sometimes it’s really hard to get a single post out each Monday that I’m satisfied with, so increasing my posting frequency just to for the sake of increasing my output is a terrible idea. I will run a short experiment to see how easy it is for me to get out a Friday Round-up for the next month. If the experiment goes well, I’ll consider making it a part of the regular rotation. You can find the first round-up post here from April 24th, the second here from May 1st, and the third here from May 8th.

Sadly, I don’t have a proper post for today. Maybe the reading I engaged with was relatively poor this week. I’ve also been feeling down recently, which probably had something to do with it.

So, instead of an article round-up, how about two fun things:

👨‍🍳Kitchen – Cinnamon Buns | Household Activity

I’ve never made cinnamon buns from scratch before, and I had some live yeast that needs to be used before it expires, so I decided to make a sweet treat for the household. I’m quite happy with how they turned out. For the recipe, I just used the first search result in Google for “cinnamon bun recipe.”

A few weeks back, while on a grocery trip with my grandmother, she commented to one of the shop’s proprietors that I am a good cook. I quickly corrected any misunderstandings he might have had about my abilities, and that as a grandson everything I do is wonderful to a grandmother’s eyes. Instead, the secret to my success, I told him, is that I have the courage to make mistakes along the way. Overall, that’s how I see my activities in the kitchen: I like to experiment and have the courage to try new things out. They don’t all succeed, but I find value in the striving.

💭 Reflection – On “Deep Philosophical Thoughts” | Plato’s Symposium

Ugh…

As I mentioned in this week’s post about my recent difficulties with reading, I recently joined a book club, and we are currently reading through Plato’s Symposium. Since I have a physical copy, I decided to crack it open to read the dialogue on love. The last time I was reading the massive tomb, I had already started developing the practice of marginalia and notes to myself about the reading. I spotted the gem above.

In 2011, I felt a strong affinity with the narrator’s passion for thinking big thoughts. Now, almost a decade later, I felt myself groaning at the sentiment. As I noted in the margins, internet smart guys ruined the passage for me as it sounds so pretentious. It probably read that way in 2011, but I’m more attuned to the snobbery. I don’t blame Plato, I blame the trolls.

Stay Awesome,

Ryan

Why Is Reading So Hard Right Now?

Photo by João Silas on Unsplash

Right as the pandemic was shutting down work for us, some friends and I decided to start a book club. Last week, we met for our second session to discuss Gulliver’s Travels. I had chosen the book, largely because I was intending to read the book for myself and it seemed like a convenient way to pull double duty.

The book club’s initial pitch was largely for us to use audiobooks to read through non-fiction books since it was mostly what the three of us were doing in our personal lives. Yet I chose a fictional story because, as I mentioned in my overview of what I read in 2019, I feel largely burnt out of self-help, productivity, and business books and I want to broaden my reading a bit.

Not only did I choose a work of fiction, but I decided that since I owned a copy of the book I would try and read my physical copy. It seemed relatively straightforward, and I thought I would make my way through the book at a decent pace.

However, when we met last week to discuss the book, I had to admit in shame that I hadn’t finished the book. I barely made it out of the first of the four voyages Gulliver undertakes.

Truthfully, I’m finding reading (in all forms) difficult at the moment. I found it challenging to read the book since it was sometimes inconvenient to try and read it at night in bed, so I borrowed an ebook copy from the library to read on my phone or tablet. I didn’t elect to purchase an audio copy (but if my own audiobooks are any indication, I wouldn’t be making much progress there either).

So, why is it so hard to read right now? Three reasons have occured to me.

First, unlike when I used to travel to work, I don’t have 40-60 minutes each day where I’m stuck in my car. The lack of captive audiences is considered the biggest reason why podcast authors are noting a dip in listening time since the middle of March. Unlike a few months ago, it’s difficult to plow through a book when I’ve got nothing else going on during a commute.

Second, you’d think being at home all day means I would have plenty of opportunities to listen to podcasts and audiobook guilt-free. Turns out, this isn’t true for me. I feel guilty listening to books or podcasts during “working hours.” And aside from time when I’m running on the elliptical or out doing yard work, I feel guilty listening to my stuff when in shared spaces with others in the house.

But in this case, I had elected not to listen to the story but to read it. That posed a challenge because unlike time when I’m exercising, doing chores, or driving, you can’t multitask while reading. Instead, I have to carve out dedicated time away from my family, when there are no pressing chores, and when I’m not supposed to be working. I’m finding it challenging to eke out those quiet moments that I can set aside just for reading.

Finally, unlike when I was working from the college, my time is much more fluid now. Without context or code switching, the lack of liminality means I don’t mentally put myself in a head-space to read like I did a few months ago. But further than that, I find that I don’t hold fast to “normal working hours,” and instead I’ve noticed myself shifting later into the evening with my work. As work creeps later in the evening, I lose the demarcation of time, especially discretionary time for reading.

I don’t think this is a lost cause. I may be finding it challenging to read while working from home, but it’s merely something to be mindful of, and I have to be more intentional with my time if I want to give myself opportunities to read. The pandemic has forced us all to change how we live our lives, and it stands to reason that the habits I used before to find reading time during the day are not appropriate to expect to carry forward. Instead, if I want to succeed, I have to find a way to create new habits from our new circumstances.

Stay Awesome,

Ryan

Ramble: Professionalism by the Inch

white measuring tape on white surface
Photo by Annie Spratt on Unsplash

When it comes to posting for this blog, my goal is to have content ready to go live by Monday mornings at 9am. It’s largely an arbitrary objective, but I like to try and keep it so that the post is live by the time I get to work for the week and I can kick off work feeling a sense of accomplishment. As of writing these words, it’s 11:46am on a Monday – clearly I’ve missed my target.

Like many people, I’m finding it challenging to maintain productivity while working from home. I can try to claim that I’m in an adjustment period. Afterall, Wednesday will mark two full weeks of me being home from work. But I know in the back of my mind that while it might be true that I’m still adjusting to working from home (now that the novelty has worn off a bit), I also am keenly aware that my productivity habits are spotty at best.

Thanks to my wife, I’ve been able to keep a structured schedule for my days. I’ve also increased my excersising and have used the time at home to practice time-restricted feeding. I’ve brainstormed what I’d like to work on during this period of instability, and my relationship with my wife has grown closer as we’ve been forced to spend more time together at home.

But when it comes to actually doing the things on my list, I’m struggling with tipping over from plan to action. I’ve known for a week that a blog post needed to get done. I’ve even drafted a few ideas with some rough thoughts and structure. Yet, here I am, almost three-hours past my deadline, and I’m writing a vaguely stream-of-consciousness post. I recognize in me the same level of performance I see when students leave their assignments to the last moment to start (note: stream-of-consciousness is a typical strategy to fill space and sound smart).

Meta-blogging aside, the problem is that I’m still not a professional when it comes to many things in my life. I don’t mean ‘professional’ in the sense of being paid for my work, nor do I mean professional in the sense of being recognized as such.

In this case, I mean professional in the sense that Seth Godin invoked in a podcast episode I listened to recently (Seth Godin [Empathy] on the Creative Elements podcast). A professional is someone who shows up (often because they are being paid, though not necessarily) because that is what they do; it’s what’s expected of them. It doesn’t matter how they feel – they show up. Seth Godin notes that this can be hugely inauthentic. Sometimes, like this morning, you have a hard time feeling like you want to show up. You want to show up, and at a second order you want to want to show up, but no matter how much you desire to show up, you struggle with moving from thought to action.

There are tricks to motivating yourself. If I may be allowed to tap Seth Godin again, a recent blog post of his resonated strongly with me last week (React, Respond or Initiate on Seth’s Blog). Reacting is often the easiest route to overcome the motivation barrier – it’s visceral and immediate. It’s also unfocused and sloppy. Responding is more thoughtful and directed, but like this post is still intimately tied to someone else putting work into the field. But Initiate? That gives you maximum freedom of direction, but the hardest to push yourself through. The Resistance (hat-tip to Mr. Pressfield) is felt in direct proportion to how much ownership you have over the initial starting move. To React is to cede the initiative because you are unaware and flat-footed. To Respond is to acknowledge that you are going second, but you are at least aware and ready to make a move. But, to Initiate means you pick the time and place to move things into action, which can have all sorts mental barriers in the way.

I’m of two minds on the matter. On the one hand, I feel like not moving towards a goal is to waste an opportunity that has presented itself to me. Like with compound interest, the more small progress I can put in, the more it will pay off down the line. And if you fail to put in the work, you’ll struggle to rise to new challenges; you’ll end up hurting your future-self because you failed to practice and prepare. Or as Ryan Holiday notes, “you can lie to yourself, saying that you put in the time, or pretend that you’re working, but eventually someone will show up. You’ll be tested. And quite possibly, found out.”

But at the same time, I know I have to be kind to myself. These aren’t expectations that I need to follow, nor do I have to choose them. These are one version of a vision of success, but it’s not the only path or formula to follow.

Being afforded the opportunity to work from home is giving me space to be able to think and reflect. Within the opportunity, it’s important that I take the time to pause and listen to what my preferences are telling me – what do I find important and how do I leverage the tools I have to go where I want to go. Being a professional towards goals you don’t want strikes me as pyrrhic. Sure, you might gain measures of success as someone might define it, but at what cost? If we know that lunches are truly never free, then what is it we give up when we go with defaults?

Showing up doesn’t have to be a grand gesture. Being a professional means being consistent and accountable, even if you are fighting to create progress by the inch. Chain enough inches together over time will still create progress forward.

Stay Awesome,

Ryan

Reflection: Self-Isolation and Routines

person holding black game controller
Photo by Hardik Sharma on Unsplash

My wife and I are fortunate to be able to work from home. I started working from home Wednesday of last week, and initially found the transition to be manageable. Thanks to my wife’s discipline, we were keeping our normal sleep schedules, and we are able to maintain our normal working routine from the safety of home.

One thing that really threw me this weekend was when I allowed myself the permission to completely relax my schedule. Because of the pandemic, a lot of my pressing obligations and scheduled social time have been put on hold, meaning I have more free time than is typical. During the work week last week, I kept up with work and tending to things around the house, but by the weekend I decided to jump into playing video games, reading, and podcast listening. I also enjoyed a few beers Friday and Saturday nights while exploring the Borderlands, so going to bed before midnight was quickly forgotten.

This had two interesting consequences. First, by Sunday I physically felt bad. Not sick, but my body felt sluggish, I was tired, I had a headache, and my motivation was sapped. While I didn’t drink to excess, I did wonder aloud to my wife if what I was feeling was a low-grade hangover from my general poor choices over the weekend.

The (amusing) second consequence was that my wife remarked that she now sees why I impose schedules and routines on my daily life. She normally encourages me to relax and play games, but this is the first time in a long time that she has seen me proactively partake in games. It was a little like a crash-and-burn by Sunday night – I don’t do moderation very well and her mock-horror was a good reminder of that.

In reflecting on the last few days of the self-isolation, I have learned that it’s important for me to keep regular routines and impose discipline on my otherwise chaotic whims. I’ve known this about myself for some time, but this weekend helped to reinforce why I prefer keeping routines and habits active. Like a child, I crave structure.

Stay Awesome and Safe,

Ryan